Michelle completed her MBA in Marketing, E-Commerce and Information Systems from the University of Rochester’s Simon School of Business. She has over twenty years of experience in higher education; ten years owning a web design and marketing company; and currently serves as the Head of Customer Success for Impress.org (developers of GiveWP.com and WPBusinessReviews.com).
Michelle is a veteran of public speaking. She’s been an instructor for a wide variety of topics including Using Quantitative Data Analysis Software, Meditative Drawing, Intro to WordPress, and Marketing for Massage Therapy. Michelle speaks at conferences all over North America. You can find many of them recorded on WordPress.tv including “Little Things That Make a Big Difference” and “Hidden Features of WordPress Revealed,” as well as panel discussions on ethics, marketing, page builders, and women in technology.
Michelle is the author “A Good Firm Handshake (and other essential business tips)” available on Amazon.com.
Say hi to Michelle on Twitter at @michelleames and check out her website at worksbymichelle.com.
Michelle will be speaking at 9:00am on Saturday, July 13th in the Rideau room. Her talk is entitled, How to help your Non-Profit (or Non-Profit clients) connect better with donors. She is also speaking on Sunday, July 14th at noon, in the Parliament room, with a session called How to empower clients to use their website – and client-proof them at the same time.
How to help your Non-Profit (or Non-Profit clients) connect better with donors.
There are hundreds of thousands of non-profits in the world, and a huge portion of them use WordPress. How do you make one stand out more than the others when they all compete for donor dollars?
This talk will present several ideas that have proven successful in helping nonprofit organizations reach donors and better achieve their fundraising goals, including:
• Storytelling
• Online fundraiser ideas
• Using reviews to stand out
• Events and the media
• Building a fan base
• Leveraging Giving Tuesday
Attendees will leave feeling better prepared to help their organization (or their client’s organization) be successful.
How to empower clients to use their website – and client-proof them at the same time.
Have you ever had a client insist on having admin access to their website? They own it, so they have that right…but how long did it take before they called you to fix what they broke once they logged in?
While clients who break their own sites are guaranteed revenue, those calls never come at a convenient time and are ALWAYS urgent.
So what can we do to both empower our clients and make sure their sites continue to run well?
This talk will present several ideas for ways that we can do just that, including:
* Helpful plugins
* How to train a client in WordPress
* How to set user permissions
* How to set pricing for fixing mistakes
* Creating a user manual
* Other tips for managing the client relationship
Attendees will leave with some good ideas and action items to better help clients help themselves…or not.